The Mind of the Buyer

(^88) T H E M I N D O F T HE BUY E R
w e h ave disc overe d which one s a re likely to
h ave th e stronge s t app eal.
I t sh oul d be rem arked th a t th o ugh we may
seem to h ave t rea t ed int erest a s a distinc t
stage o f th e sal e, w e do no t th e reby imply th a t
i t i s enti rely sepa ra te f rom th e oth e r stages.
A s a m att er of fa c t, onc e i t i s a roused, i t pe r
si sts th rough out th e sal e, i n de si re, c onfidenc e,
d ecision a nd sa tisfa c ti on.
W e sh all now p roc eed to disc u ss two co m
p o nents o f th e m ental stream—goo d feeling
a nd im a gina tion— which are imp ortant stimu
l a nt s to the growth o f inte re st.