118 Strategic Leadership
b. What competencies does it need to develop?
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Why?
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a. What five short descriptive phrases or adjectives best describe the
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b. Circle the phrase or word you would most like to change.
c. Underscore the phrase or word you would most like to preserve.
d. What is the typical image that outsiders (in higher education and in
the community) have of the institution?
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e. What do you think the institution should be ten years from now?
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Translating the Story into Themes and Values
Connecting the threads in an institution’s narrative represents an important
dimension of strategic thinking. It brings the benefits of systematic reflection to
issues of identity, the strategic significance of which is often ignored. Yet another
stage of analysis is required to create a full narrative of identity to serve as the
foundation for strategy. As we have suggested, it is important to translate the