Strategic Leadership

Creating and Situating an Integrative Strategy Process 71

Student Life

Residential Programs

Athletics

Facilities and Equipment

Fund-raising

Alumni Relations

Communications and Marketing

Government and Community Relations

8. Goals
   Content
   Measurement
   Accountability
   Deadlines


9. Actions
   Establishing and Communicating Agendas for Implementation


10. Financial Model and Resources
    Using a Financial Model: Costing the Goals and Actions
    Financial Equilibrium
    Setting Priorities
    Connecting Planning and Budgeting
    Tuition Policy
    Financial Aid and Discount Policy
    Capital Funds and Other Sources
    Using Existing Assets
    State and Federal Subsidies


11. Implementation: Systemic Strategic Management
    Communication
    Implementation
    Assessment
    Momentum

SITUATING THE ELEMENTS OF STRATEGY

As leaders introduce a strategy process to a campus, they learn that it requires
more than the involvement of a few staff members who know the techniques of
strategic planning. If it is to be productive, it cannot just be dropped from on high