need to be told a number of times or have a number of
examples before they are convinced. Others need to be
convinced over a period of time; time is the deciding factor for
them. Some people make decisions on the bare outlines of the
facts—they don't need the detail in order to be convinced—
yet others need to have something proved to them over and
over again. They will be convinced, but only for one situation
and one context at a time.
If your job involves you in having to convince others to
achieve the result you want, you need to know the pattern by
which they operate. You can then match this pattern in the way
you present your information.
“Bring in someone who can take the pulse of your customers
online.”
David Siegel, Futurize Your Enterprise
With NLP, and especially by learning to recognize the ways in
which your customers take in information through filters, you
can provide a level of sophistication in your support that few
have yet achieved. Most people know what they need to know,
but as yet few know how to gain that knowledge. Learn to
recognize the filters in yourself and others and you will master
the “how.”
To find out more about the filters you use, refer to the
questionnaire on page 50, “Identify your filters.”
The filters on your experience determine how you make sense
of reality. Nature has shown us that it is the animals and plants
that have learned to cooperate with each other and their
environment that survive. By learning to recognize filters in
yourself and others, you begin to build bridges of
communication. There are no rights and wrongs about the
filters and there are many more than the ones I have covered
here. Your filters can vary over time and context, and they are
part of what makes you unique.
Making decisionsFILTERS ON YOUR WORLD 47SUMMARY