IMAGE: ADOBE JANUARY 2022 PCWorld 13
Adobe’s free(ish) Creative
Cloud Express is a multimedia
editor for noobs
The new ‘free’ tool is primed for things like Instagram stories and Facebook posts.
BY MICHAEL CRIDER
A
dobe’s creative tools are typically
the standards for their respective
industries. But unless you’ve been
using them for years, or you invest
in some professional instruction, they can be
frustratingly hard to use. The latest in the
company’s never-ending parade of apps is titled
Creative Cloud Express (fave.co/3pRQpgw). If
the nondescript title isn’t helping, imagine it as
baby’s first publishing tool. It’s based on the
previous Adobe Spark program.
At its heart, Express is a layout editor with
a few image editing tools thrown in for good
measure. The tool is leaning heavily on a
collection of premade templates and art
assets that can be slotted into place, then
rearranged and tweaked to suit the needs of
whatever the user is interested in at the
moment. Primarily it’s designed for online
promotional materials: a good-looking
header or splash image for your Facebook
post, for example. The web version even