24 DIGITAL CAMERA^ FEBRUARY 2018 http://www.digitalcameraworld.com
5 | PRODUCTSTrain yourself up
Neil Shearer gets creative with
product photography in the studioy route to becoming a
professional photographer
was not what you might call
obvious. I studied chemistry
at university and worked in the
pharmaceutical industry for 10 years before
finally making the jump into running my own
business. That was seven years ago, and
I really wish I’d made the move sooner.
My business started out focusing on all
aspects of sport – from athletes and personal
trainers to clothing brands and footwear
companies. It wasn’t until three years ago that
I really caught the product photography bug.
I’m a big believer in the power of personal
work: every year I will shoot a personal project,something that will add to my portfolio or is
designed specifically to attract new clients.
After following along with a retouching tutorial
where they worked on a shoe and broke it
down into its elements, I found myself hooked.
I started experimenting with shooting
sneakers in a bright and colourful way. This
developed during lockdown into creating
eye-catching composites. Now I find my
clients are a real mix: some prefer the more
traditional style, while others are looking for
something new and exciting. What I love
about product photography is the creativity
involved. Building sets or creating them
digitally is a huge passion of mine.
http://www.neilshearerphotography.com24 DIGITAL CAMERA^ FEBRUARY 2022 http://www.digitalcameraworld.com
1/200 sec f /4 ISO
200M