26 DIGITAL CAMERA^ FEBRUARY 2018 http://www.digitalcameraworld.com
3
Tell a story
When you are shooting for
a client, they often want
the image to highlight a
particular selling point of
the shoe, like its weight or
durability. If you can tell the
viewer a story in just a single
frame, it will really appeal to
potential new clients. This
shoe has a world-leading
graphene sole, which
provides an amazing grip. By
shooting the photo like this
you can easily convey
its distinctiveness to
potential customers.1
Floating
products
By suspending your
products, you will
create more of a three-
dimensional look. You
can use invisible thread
for this, but your product
must have stopped
moving before shooting.
Then the only thing
limiting where you can
go with the image is
your imagination.2
Be more dynamic
Capturing motion, either real or perceived,
in a still image can be challenging, but it is
a great way to produce photos that really
stand out. You can create motion lines
like this in Photoshop, or add splashes
of water, powder explosions... or anything
else you can think of!26 DIGITAL CAMERA^ FEBRUARY 2022 http://www.digitalcameraworld.com