you drastically reduces your workload and enhances the creative process. A
goodsupportteamthatworks together frequently canevenhelpanadvanced
amateur photographer begin to produce top-quality professional work.
Working with People.Fashion photography is not just about recording
an image, it’s about making a statement. When you are working with profes-
sional models, it is their responsibility to bring forth the desired feeling in the
photograph. Professionals know how to pose their bodies to complement the
important elements of the photograph, whether it’s clothing, jewelry, or an-
other product.
When working with beginners, however, it is absolutely necessary for the
photographertogivethenewmodelspecificandconcisedirection.Bepatient
during the shoot, because new models will experience frustration in posing
and communicating the feeling that is required. This makes providing posi-
tive statements and reinforcement a necessity.
The model must feel at ease to do her best work. Part of the photogra-
pher’s job is creating a safe and comfortable environment and assisting be-
ginners with understanding the shooting process.
Begin with Portraiture.
In this business, it takes a long time to get established, so be prepared to go
the distance if you want to achieve success. You will also need a great deal of
16 LIGHTING TECHNIQUES FOR PHOTOGRAPHING MODEL PORTFOLIOS
I-6.For the model to do her best work,
you need to create a safe, comfortable
environment. The model needs to know
what the objectives are and feel confi-
dent in your ability to achieve them.