Previsualization.
Over the years, I have heard many people refer to the photographer’s or
artist’s “eye.” This refers to an individual’s ability to previsualize a photo-
graphorapieceofartbeforestartingtheproductionprocess.Previsualization
is necessary anytime you work with models. After all, a model is not an in-
animate object that can sit there all day. Her job is to communicate feelings
and add emotionto the photograph. By planning out your lighting (and pos-
ing) ideas before the shoot starts, you’ll be best equipped to capitalize on the
model’s abilities.
Emulate the Success of Others.A great source of inspiration is the work
of other photographers you admire. Make a resource collection of these sam-
ples to help hone your own likes and dislikes. You don’t need to copy every
detail of another photographer’s images to make your photographs success-
ful, just emulate the elements that mesh with your personal vision.
Use Your Imagination.When creating an image, especially when trying
to emulate another photographer’s work, be sure to look for ways to inte-
grateyourpersonalfeelings—yourlikesanddislikes,lovesandpassions.Imag-
ination is the most powerful tool a photographer can possess. Technical
proficiency can be learned through education, experimentation, and practice,
but imagination comes from within. Studying the work of current and past
artists and photographers will assist in your imaginative process and help you
to establish your own unique style.
When photographing people, the photographer must exert more energy
thanthemodeltobringlifeintothephotograph.Askyourselfafewquestions
before shooting:- What are we trying to show/sell?
- How should the lighting relate to the background, the
pose, the clothing, or the product? - What lighting is appropriate for the clothing, product, or
the desired feeling of the photograph?
BASIC PRINCIPLES 191. Basic Principles.
When creating an
image, look for ways
to integrate your
personal feelings.