niques are necessary. Today, clients and advertising agencies are expanding
the use of “real people” in their advertisements, so this is often the scenario
you encounter.
Editorial Images.
Editorial work is the part of the magazine created by editors, not advertisers.
These pages promote a general trend or idea rather than a specific product.
When creating this type of work, the editors and photographers are respon-
sibletothestyleandoutlookofthemagazineratherthantothemanufacturer
6-15, 6-16, 6-17.The poses and models
used in editorial images can be ex-
tremely varied. It all depends on the
trends the magazine wants to showcase
or explore.