CONTENTS
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- 1 It’s Time to Awaken Introduction John Burton xxi
- 2 Stop! Do This First
- 3 What Is Impossible?
- 4 A Disclaimer
- 5 A Beginning
- 6 Agatha Christie Proves Hypnotic Writing Exists
- 7 My Secret to Hypnotic Writing
- 8 You Can’t Even Bribe Me to Read a Lousy Letter!
- 9 What Is Hypnotic Writing?
- 10 Hypnotic Writing: A Case Study
- 11 The Great Intimacy Secret
- 12 What’s More Important than Copy?
- 13 Hypnotic Writing Controlled Study
- 14 How I Learned the Secret of Hypnotic Writing
- 15 What Is Hypnosis?
- 16 Two Ways to Cause Action
- 17 What About Your Web Site?
- 18 How Long Is Too Long?
- 19 What Every Reader Wants to Know
- 20 The Hypnotic Power of Repetition
- 21 The Inner Game of Hypnotic Writing
- 22 Imitation Sugar Is Sweet, Too!
- 23 How to Jump-Start the Muse
- 24 How to Nail Your Reader’s Attention
- 25 How to Make Your Writing Walk, Talk, and Breathe
- 26 Give Me Some Meat!
- 27 A Writing Lesson from the World’s Greatest Hypnotist
- 28 Electrifying Tips for Creating Breakthrough Writing
- 29 A Case against Perfection
- 30 How to Persuade Readers to Your Side
- 31 Warp Speed Editing Secrets Worth Killing For
- 32 How to Make Your Writing Sexy
- 33 How People Think
- 34 How to Create Hypnotic Stories
- Prospect’s Mind 35 How to Control the “Command Center” in Your
- 36 The One Hypnotic Command That Always Works
- 37 What I Learned from The Sea Wolf
- 38 Your Turning Point Message
- 39 What Everyone Will Always Read
- 40 Your Connotation Is Showing
- Selling Stories? 41 What Are My Secrets for Writing Hypnotic
- 42 Hypnotic Blogging
- 43 Reminders as Triggers
- Hypnotic Writing 44 How to Change Average Writing into
- 45 30 Ways to Write a Hypnotic Headline
- 46 Hypnotic Openings
- 47 Hypnotic Quiz
- 48 My Three Biggest Secrets
- 49 How Much Is That Doggie in the Window?
- 50 How to Change Perception
- 51 At Last! The Joe Vitale Hypnotic Writing Formula
- 52 A New Hypnotic Copy Checklist
- 53 The Five Secret Laws of Hypnotic Persuasion