As you can see, the story is embedded with hypnotic com-
mands, some obvious, some not so obvious. How many of them
did you spot?
Let’s start with the headline. The original headline, when I wrote
the first draft of the blog, was My Dream of Lindsay Lohan. I didn’t
stop there because I didn’t think anyone would care about my
dream. I needed to make it more hypnotic. That’s when I decided
to make the headline about a mystery, on how she and I discovered
the fountain of youth.
You might also note that the word discoverin the headline is a
hypnotic word. And the lead word Howsuggests something being
solved. I didn’t stop there, because I added a secondary headline.
The idea of The Psychology of the Second Interest sounds curious,
which of course is a powerful hypnotic tool.
The blog post then picks up with the actual story. As you read it,
you can see in your mind the events unfold. On the blog, I placed
an actual picture of Lindsay Lohan, which helped people pay atten-
tion to my writing. (She’s pretty hypnotic to look at.) But the story
itself keeps people riveted.
You should also notice that I use dialogue in the story. This is
a hypnotic method used by every great author from Agatha
Christie to, well, me. Anything with quotation marks around it is
unconsciously perceived as being alive, interesting, and happen-
ing right now. We learned to pay attention to quotes because
they are usually around something interesting. I use them to
keep people riveted.
As you read the post carefully, you should notice embedded
commands. For example, when I wrote, “She added, ‘You won’t
even need to bribe people to buy this stufflike you did at www
.themotherofallbribes.com,’ ” I used the command buy this stuff
to command people to actually buy this stuff.
I suggest you study the post for any other elements of Hyp-
notic Writing at work. And for further study, visit my blog at
http://www.mrfire.com.
Hypnotic Blogging