Hypnotic Writing

“The principles of hypnosis when applied to copywriting add a

new spin to selling. Joe Vitale has taken hypnotic words to set the

perfect sales environment and then shows us how to use those

words to motivate a prospect to take the action you want. This is

truly a new and effective approach to copywriting, which I strongly

recommend you learn. It’s pure genius.”

—Joseph Sugarman, author,Triggers

“Wow—Hypnotic Writingkept me awake last night! I planned to

read for 15 minutes or so before going to sleep and ended up

turning out the light when I noticed it was past 3 A.M. That’s how

powerful this book is. Sure, Joe gives you a world class education

in the writing of copy itself, but that’s just a start. What you really

get is a deep understanding of how people think, feel, and act—

yourself included. This knowledge is priceless in turning words

into power, and ethically using that power to sell more of what

you offer.”

—Bob Serling, http://www.DirectMarketingInsider.com

“I’ve read countless books on persuasion, but none comes close

to this one in showing you exactly how to put your readers into

a buying trance that makes whatever you are offering them

irresistible.”

—David Garfinkel, author,Advertising Headlines

that Make You Rich

“I am a huge fan of Joe Vitale and his books, and Hypnotic Writ-

ing, first published more than 20 years ago, is my absolute favorite.

Updated with additional text and fresh examples, especially from

e-mail writing, Joe’s specialty Hypnotic Writingis the most impor-

tant book on copywriting (yes, that’s really what it is about) to be

published in this century. Read it. It will make you a better copy-

writer, period.”

—Bob Bly, copywriter

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