Noah says the whyquestions awaken the mind and cause it to
seek out answers to make the question’s hidden statement come
true. So when you ask, “Why am I now at my ideal weight?,” you di-
rect your mind to find the reasons and the method to achieve your
ideal weight.
With all of this in mind, use a whyquestion to help you create
Hypnotic Writing. You might ask, “Why did my sales letter get a
100% response?” Or maybe, “Why am I now a wealthy hypnotic
writer?”
You get the idea. Set an intention for your writing in any way
that feels best for you. The idea is to direct your mind to achieve
the results you desire.
Why not set an intention for your next piece of writing right
now? You can build on what you wrote earlier, or try an “afforma-
tion” type of question. Write it here.
RESEARCH
Research means you have to do your homework.
I never write a letter for a product or a service until I’ve stud-
ied that product or service. You have to read all the literature, all
previous marketing pieces, talk to customers, use the product,
and so on.
When Tony Robbins’ office wanted me to promote his new au-
dio series called The Edge, I asked to see it. Even though Robbins is
world famous and known for his high-quality material, I needed to
see the material to absorb all I could about it.
You never know where you’ll get an insight. David Ogilvy
found the headline for one of his famous ads by reading the tech-
nical manuals for the car he was advertising. The headline is now
At Last! The Joe Vitale Hypnotic Writing Formula