53 The Five Secret Laws of Hypnotic Persuasion
I
’ve never revealed these five secret laws before. They will help
you create truly riveting Hypnotic Writing.
Here they are.
1.Engagement. The more you can engage your reader, the more
inclined they’ll be to buy your item when you ask for the or-
der. Ask questions. Ask them to complete a task. Make your
site interactive. Do you know what I mean?
2.Choice. Give people a choice that are win-wins for both you
and him or her. One item offered to buy or not buy is not a
good choice. Two items to buy—to choose between—gives
the reader a sense of control. “Do you want this now or
later?” implies they willwant it.
3.Ego. Stroke their ego, but sincerely. Don’t lie. Don’t mislead.
We all want flattery. You. Me. All of us. Pet a dog and he’ll fol-
low you home. You’re smart, so you already know this.
4.Reward. Reward people who do what you ask—such as
buy from you. Give them bonuses, premiums, unexpected
extras. This creates value, removes buyer’s remorse, and
strokes the ego.