Hypnotic Writing

5.Curiosity. What’s the most powerful psychological tool any

Hypnotic Writer can use? I use this one every day. I might

make a call to a friend and say, “Guess how much the most

expensive Mercedes-Benz in history just sold for?” I won’t tell

them until I’m done saying whatever I called to say. My ques-

tion opens their mind—engages them, yes—but also locks

them onto my every word. At the end, I’ll tell them a 1929

two-seater Mercedes-Benz just sold for over four million dol-

lars, thereby completing the story. (A true story, too.)

See how many places you can use these secret laws in your writ-

ing. Make some notes here.

HYPNOTIC WRITING