54
THE SEVEN MOST
HYPNOTIC BOOKS
OF ALL TIME
J
ay Abraham, famous marketing strategist, interviewed me, Dan
Kennedy, and Jay Conrad Levinson one night. Jay asked each of
us what our two favorite books were. I took a breath. Jay heard it.
“Books are your life, aren’t they?” Jay asked me, knowing I’m a
bookaholic with a giant collection of treasured works.
I found it hard to reply then, just as I find it hard to narrow the
list down to a handful of books that I think are the most hypnotic
of all time, at least for the purposes of learning how to write hyp-
notically. Nevertheless, I’ve done it. The list follows.
If you are serious about becoming a powerful Hypnotic Writer,
then you need to study these books—at least these—as if they were
handed to you by a superpower, a god, or the source of life itself.
These books changed my life. Whatever it takes for you to get
them,get them.
The Robert Collier Letter Bookby Robert Collier. I was an average
writer before reading this book. I was a Hypnotic Writer after it.
More professional copywriters say this book changed their writ-
ing talents for the better more than any other book. You can get