this masterpiece, in hardcover or paperback, from Collier’s fam-
ily. See http://www.RobertCollierPublications.com.
The Art of Readable Writingby Rudolf Flesch. This book opened
my eyes. Flesch taught a simple method of communicating.
Basically, write as you speak. He also invented the famous
Readability Formula, which is a way to test how hard, or easy,
your writing is to read. While this original book is now out of
print, a wonderful new edition is available with the title The
Classic Guide to Better Writing: Step-by-Step Techniques and
Exercises to Write Simply, Clearly and Correctly. Amazon and
bookstores sell it.
Unlimited Selling Power: How to Master Hypnotic Selling Skillsby
Donald Moine and Kenneth Lloyd. This is the book that trig-
gered my idea to write Hypnotic Writing, way back in 1990.
This excellent work explains conversational hypnosis, which is
very close to Hypnotic Writing in style and technique. Ama-
zon and bookstores sell it.
How to Write a Good Advertisement: A Short Course in Copy-
writingby Victor Schwab. This 1962 gem is still valid today,
no matter what you are writing. This basic course taught
me the key elements of how to sell with words. It’s still in
print, usually available from Amazon, bookstores, or from
http://www.MPowers.com.
Million Dollar Mailingsby Denison Hatch. A beautiful hard-
cover book revealing the inside story on 71 successful direct
mail letters. A terrific way to become a great writer is to study
great writings. Get this one and lock yourself in a room with
it. Also get Hatch’s other book,Method Marketing, which re-
veals how to get inside the heads of your readers. Brilliant
stuff. At Amazon or from bookstores.
Covert Hypnosisby Kevin Hogan. Get this little known resource
to understand hypnotic language patterns and much more,
from body language to unconscious influence, all by a well-
known and highly respected persuasion expert. Only avail-
able from http://www.KevinHogan.com.HYPNOTIC WRITING