Caples, John.How to Make Your Advertising Make Money.Engle-
wood Cliffs, NJ: Prentice-Hall, 1983.
———.Tested Advertising Methods. Englewood Cliffs, NJ: Pren-
tice-Hall, 1974.
Carr, Allen.The Easy Way to Stop Smoking. New York: Sterling,
2004.
Charvet, Shelle Rose.Words That Change Minds: Mastering the
Language of Influence. Dubuque, IA: Kendall/Hunt, 1995.
Collier, Robert.The Robert Collier Letter Book. Oak Harbor, WA:
Robert Collier Publications, 1937.
Conklin, Robert.The Power of a Magnetic Personality.New York:
Parker, 1965.
Considine, Ray, and Murray Raphel.The Great Brain Robbery: A
Collection of Proven Ideas to Make Money and Change Your Life.
Altadena, CA: Great Brain Robbery, 1980.
Glassner, Selma.The Analogy Book of Related Words: Your Secret
Shortcut to Power Writing. Buena Vista, CO: Communication
Creativity, 1990.
Gordon, David.Phoenix: Therapeutic Patterns of Milton H. Erick-
son. Cupertino, CA: Meta Publications, 1981.
Edmonston, William, Jr.The Induction of Hypnosis. New York: John
Wiley & Sons, 1986.
Elman, Dave.Hypnotherapy. Glendale, CA: Westwood Publishing,
1964.
Erickson, Betty Alice. Milton H. Erickson, M.D.: An American
Healer. Sedona, AZ: Ringling Rocks Press, 2006.
Estabrooks, George.Hypnotism. New York: Dutton, 1943.
Flesch, Rudolf.The Art of Readable Writing.New York:Harper &
Row, 1959.
Foxall, Gordon.Marketing Psychology: The Paradigm in the Wings.
New York: Palgrave, 1997.
Frankel, Fred.Hypnosis: Trance as a Coping Mechanism.New York:
Plenum, 1976.
Fromm, Erika.Contemporary Hypnosis Research. New York: Guil-
ford Press, 1992.Bibliographyccc_hypnotic_246-252_bib.qxd 10/24/06 11:49 AM Page 247