Hypnotic Writing

Case study, web site hypnotic

writing, 31–37

Checklist, for rewriting copy,

215–216

Children, pretending to write

for, 113–114, 117

Choice, persuasion and, 217

Christie, Agatha, 15–17

Clichés, using proven, 187

Collier, Robert, 59, 79, 110–111,

208, 219–220

Comic books, writing in style

of, 113–114

Commands, 144–147, 212

that always work, 148–151

Commas, in copy, 211

Conflict, using in stories,

158–159

Conklin, Robert, 20

Connotation, of words,

160–163

Contrast, changing

perceptions with,

199–200

Controlled study, of hypnotic

writing, 44–52

Copy connectors, 190

Copying great writing by hand,

91–95

Covert Hypnosis(Hogan),

220

Creation, in writing process,

209–210

Crook, Colin, 8, 9

Curiosity, persuasion and,

218

Darrow, Clarence, 109, 111

Denotation, of words, 160–163

Dialogue:

with reader, 194–195

using in writing, 211–212

Direct marketing campaign,

keys to success of, 40–43

Divided Mind, The(Sarno),

4

Dostoyevsky, Fyodor, 114

Dynamic Speed Hypnosis

(mail-order course), 27

Easy Way to Stop Smoking

(Carr), 4

Editing.See alsoRewriting

avoiding at start of writing

process, 84–86

tips for speedy, 127–132

Editors, 119

Edmonston, William, 1

Ego:

getting into reader’s, 20,

22–25, 176–177

persuasion and, 217

Einstein, Albert, 132

Elman, Dave, 26

E-mails:

examples of hypnotic,

225–245

secrets of, 245

stories in, 170–172

Emotional Freedom

Techniques (ETF), 44–52

Emotions, in writing, 116,

122–123

INDEX

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