buttons unconsciously in people. They respond without being
aware of it. I’ve been teaching people how to improve their sales
letters and web site copy with these very insights for over 30 years.
Apparently Agatha Christie used Hypnotic Writing to make her
books—as one scientist unhypnotically said—“unputdownable.”
It sure worked for her. Agatha Mary Clarissa Christie
(1890–1976) is possibly the world’s best-known mystery writer.
The Guinness Book of Records lists her as the best-selling fiction
author of all time with over two billion copies in print in the Eng-
lish language. Obviously, Hypnotic Writing helped her.
The study went on to report the following about Agatha’s writings:
Favorite words or phrases, repeatedly used in a “mesmerizing”
way, help stimulate the pleasure-inducing side of the brain. They
include she,yes,girl,kind,smiled, and suddenly.
George Gafner declares that certain words lead people into
trance states in his book Hypnotic Techniques for Standard Psy-
chotherapy and Formal Hypnosis. He says such words include won-
der,imagine, and story.
Again, to me, this isn’t news. There are similar words and
phrases in marketing that set off brain activity—and later buying
activity.
Do you know what they are?
Probably not.
Few people do.
But they are revealed in this book.
Imagine: You are about to learn the proven ways to use words to
put people into what I call a buying trance. This is a hypnotic state
of focused attention where people are riveted to your message and
more inclined to do what you ask—such as buy from you. I tell you
in this book story after story of how others use this skill. As you
read, a sense of wonder will awaken within you.
Did you note the hypnotic words smoothly used in the para-
graph you just read?
Take another look:
Imagine:You are about to learn the proven ways to use words to
put people into what I call a buying trance. This is a hypnotic stateHYPNOTIC WRITING