8 You Can’t Even Bribe Me to Read a Lousy Letter!
I
n 1994 I taught a workshop to 10 people on Hypnotic Selling
and Hypnotic Writing. (See http://www.HypnoticMarketingStrategy
.com.) Each paid $5,000 to be there. I began the event with the fol-
lowing story:
I got a FedEx package yesterday and I want to read the letter
that came with it. First of all, it came by FedEx, so that was
pretty attention getting in itself. It had a $20 bill attached to
it. Pretty attention getting, too. I’m going to take a look at
this. It begins:
Dear Joe Vitale:
I have an offer that I would like to share with only you,
that will make you a stack of those $20 bills in one to two
weeks. Before I go on, let me explain why I am sending this to
you.