MOTIVATION WITHOUT PAIN
So let’s try creating a basic hypnotic message with just the other
three steps:
- Promise
- Proof
- Price
Here’s how it might work.
Promise
In step one, you round up your audience by focusing on what they
want. An example might be
Want to play the guitar fast and easy?
Proof
You then go to step two and offer proof. An example might be
Amy’s Stripped-Down Guitar Method promises to teach
you how to play your favorite song in one weekend flat
Price
Finally, in step three, you ask for their order by mentioning the
price.
For only $19.99, you can be playing the guitar at the end of
this weekend. Just click here
There you have it. You created a basic hypnotically written mes-
sage and didn’t cause people to feel bad at all. Your final piece of
writing might look like this:
Want to play the guitar in one weekend flat? Amy’s
Stripped-Down Guitar Method e-book shows anyone how
HYPNOTIC WRITING