17 What About Your Web Site?
Y
ou’re intelligent enough to know that the formula mentioned
earlier will help you easily create a short piece of very simple
Hypnotic Writing. That might be fine for an ad. Or even a post-
card, telegram, or, of course, an e-mail. But what about a full-scale
web site? How do you apply my three-step hypnotic formula to
create your own hypnotically written web site?
The answer should seem obvious. It’s certainly simple. All you
do is expand on each of the three steps in my peace-loving for-
mula. In other words:
1.Promise. Your headline can be short and sweet. But why not a
secondary headline under it? That works, too.
2.Proof. Your proof can be testimonials, a guarantee, scientific
studies, quotes from authorities, a statistic, or anything else
that helps convince people of your promise.
3.Price. Your call to action can be several reminders to buy now,
as well as how to buy, and where to buy now. You want people
to act now, not tomorrow, so your price might include
bonuses for acting right this minute. “Order now and get
three e-books for free.”
You can see an example of how the three steps have been used to
create a full-blown web site at http://www.strippeddownguitar.com/.