Feist−Feist: Theories of
Personality, Seventh
EditionV. Learning Theories 15. Skinner: Behavioral
Analysis(^482) © The McGraw−Hill
Companies, 2009
- Social controlis achieved through (1) operant conditioning, (2) describing
the contingencies of reinforcement, (3) depriving or satiating a person, or
(4) physically restraining an individual. - People can also control their own behavior through self-control,but all
control ultimately rests with the environment and not free will. - Unhealthy behaviorsare learned in the same way as all other behaviors,
that is, mostly through operant conditioning. - To change unhealthy behaviors, behavior therapists use a variety of
behavior modificationtechniques, all of which are based on the principles
of operant conditioning.
476 Part V Learning Theories