Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Ten Event Marketing Influencers and Resulting Trends Influencer Trend Aging demographics Larger print will be used for brochures ...

Individual Event Marketing Methods Result (Return on Event Marketing Event Type Marketing Method Measurement) Convention World W ...

Future Event Marketing Methods As a direct result of the influencers shown in Figure 8-1, event marketers must begin to employ n ...

clearly answer these questions. Figure 8-3 provides some exam- ples of how to do this faster, better, and with greater profit. S ...

How to Develop Scenarios for Future Event Marketing Programs 177 Scenarios and Action Steps Scenarios Action Steps Economic down ...

scenarios and examples of how you can use these scenarios to in- crease sales for your event. Obviously, you cannot anticipate e ...

of their profitability and failed to stay ahead of the consumer curve and the incessant changes in desire and demand of their ma ...

eager to accomplish several objectives at once, not given to good people skills, and in relationships with casual acquaintances. ...

annual income, years of event attendance, and many others de- scribed in Chapter 2, more definitive and probing questions are be ...

The list is limited only by the marketer’s need to know and his or her imaginative creativity. Obviously, the length of the ques ...

intimate and in depth than the previous, but may reveal signifi- cant insights into new marketing approaches. Why ask questions ...

table. As we have said earlier, asking personal questions and so- liciting opinions of the “movers and shakers” in an industry o ...

organization whose target audience is historically late in register- ing for an event will be presented with other planning and ...

to hours. For corporate meetings, this is rather routine in- formation because travel arrangements are usually preor- dained by ...

minute to ignore in gathering and evaluating data on patterns of participation. DOCUMENTING SUPPORTER IMPACT The lifeblood of ma ...

The Hospitality Sales and Marketing Association International thanks exhibitors and sponsors with a surprise gift during the ini ...

loyalty, time, and investment of their members. A county or city fair may compete against summertime family vacations that draw ...

Question your own product and markets through your mar- ket research and analysis: ■What aspects of direct mail, advertising, ...

sumer and audience values, desires, and needs. In the final analy- sis, the term “satisfies” is the critical component of any ma ...

the celebration event held in your honor to recognize your out- standing achievements as a professional event marketer. Not only ...