Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

mentary registration for next year’s event. And so on. The simple concept of 10 years of success was themed throughout the mar- ...

Perceived Value: A Small-Town Story In the summertime in the small town of Gaithersburg, Maryland, school was out but the high s ...

in event production because the costs of printing, postage, advertising, public relations, and other basic marketing ex- penses ...

4. PUBLIC RELATIONS Public relations is a major part of the marketing mix. You can ad- vertise anything you want—that is, what y ...

need to maintain the research effort continuously, to detect chang- ing attitudes and to remain current in meeting and fulfillin ...

problematical. The Public Relations Society of America estimates that the value of editorial coverage is three times greater tha ...

mines success or failure. And the key to a successful marketing plan is “positioning.” Positioning is the strategy of determinin ...

audience being sought, and meet that expectation. Some organi- zations hold events where admission is free (because of limited r ...

debate designed to explore the future of the group or industry. Uniqueness in programming is essential to marketing success; “sa ...

business sessions and educational programs. Yet the events are made feasible primarily through the financial and personal sup- p ...

Mid-Year Event. In your preevent quantitative research instru- ment, you ask your potential audience to rate which speaker they ...

24 Chapter 1 Introduction to Event Marketing Quantitative Preevent Survey Model The following survey will enable the organizers ...

investigation, but not necessarily have been direct participants in the event being studied or even users of your product. The r ...

language of the students and the teachers. Hands in the air were good. Heads on the table were bad. After a few informal exit in ...

portunity is ever lost; the other person takes what you miss.” Then they pressed on with more new concepts. We also learned that ...

industry. Today, that event still attracts sell- outs, except that now it draws 800 atten- dees, rather than 200, and nets more ...

29 Event Promotion, Advertising, and Public Relations Why Not Go Out on a Limb? That’s Where the Fruit Is. —WILLROGERS WHEN YOU ...

30 Chapter 2 Event Promotion, Advertising, and Public Relations Event Promotion: Trends and Challenges Regardless of the nature ...

erties owned and managed by fewer corporations, often lessening the flexibility of host properties to negotiate favorable rates ...

Car Keys to Success One association, in order to protect its exhibitors from de- creased attendance on the last day of the show, ...