Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

■http://www.add-a-form.com.Offers free “public domain” sur- vey forms as well as a professional series of custom-built, paid-for ...

74 Chapter 3 Electronic Event Marketing Strategies Introductions.Determine the introduction policy of each forum and send out a ...

Marketing Your Event on the Internet 75 Newsletters and Articles.One of the most important tools available for establishing cre ...

76 Chapter 3 Electronic Event Marketing Strategies Events involve many avenues of communication between the planning organizatio ...

Marketing Your Event on the Internet 77 strength of the campaign. The rest of the campaign’s strength is 40 percent offering the ...

AUTORESPONDERS Some may equate autoresponders with those nearly useless instant-reply messages you receive whenever you send an ...

Along the creative line, think about the actual ad or e-mail you are sending. Is this message working for me? Remember that an a ...

continuing the same campaign or if it is time to tweak and reeval- uate your ad and/or message. You may also consider comparing ...

site on a new search engine or simply posting a message on a bulletin board. Weekly ■Add a new page to your event Web site. Addi ...

right, find qualified professionals to do it for you or don’t do it at all. Outdated product information, ineffective reader res ...

nothing changed in the presentation. The design remained the same, no additional features were added, and the news was not from ...

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85 Funding the Event Marketing Program It’s the Budget, Stupid! WHEN YOU HAVE COMPLETED THIS CHAPTER, YOU WILL BE ABLE TO: ■Deve ...

86 Chapter 4 Funding the Event Marketing Program manipulate your budget to cover expense overages or revenue shortfalls. A budge ...

Finally, when developing a budget plan, there are three areas that are frequently overlooked: Contingency reserve plans Indirec ...

percent is customary. You may ask, “If I have done my research and thought through the marketing strategy, why do I need a con- ...

item on the expense side of your budget. Therefore, it is impera- tive that you carefully research the price of each line item s ...

Identifying Funding Resources Now that you have identified your budget needs for your market- ing plan on the expense side, you ...

An existing or long-running event will have a budget item for cash reserves, which allows the event to continue to operate with ...

Before you begin to identify potential sponsors that would be a fit for your event and marketing strategy, it is important to re ...