Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

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Event Marketing Books


Association of National Advertisers Event Marketing Committee (1995).
Event Marketing: A Management Guide.New York: Association of
National Advertisers.
Astroff, M. T., and Abbey, J. R. (1995). Convention Sales and Services,
4th ed. Cranbury, NJ: Waterbury Press.
Baghot, R., and Nuttall, G. (1990). Sponsorship, Endorsements and Mer-
chandising: A Practical Guide.London: Waterloo.
Bergin, R., and Hempel, E. (1990). Sponsorship and the Arts: A Practical
Guide to Corporate Sponsorship of the Performing and Visual Arts.
Evanston, IL: Entertainment Resource Group.
Catherwood, D. W., and Van Kirk, R. L. (1992). The Complete Guide to
Special Event Management: Business Insights, Financial Advice, and
Successful Strategies from Ernst & Young, Advisors to the Olympics,
the Emmy Awards and the PGA Tour.New York: John Wiley & Sons.
Cohen, W. A. (1987). Developing a Winning Marketing Plan.New York:
John Wiley & Sons.
Dance, J. (1994). How to Get the Most Out of Sales Meetings.Lincoln-
wood, IL: NTC Business Books.
Davidson, J. P., and Fay, G. A. (1991). Selling to Giants: A Key to Become
a Key Supplier to Large Corporations.New York: McGraw-Hill.
Delacorte, T., Kimsey, J., and Halas, S. (1981). How to Get Free Press: A
Do-It-Yourself Guide to Promote Your Interests, Organizations or
Business.San Francisco: Harbor.


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