Media Tracking Services
Ask Network.Tracks press coverage of clients or competitors, in-
dustry, or business topics for any time period. http://www.knowl-
edgespace.com.
Research on Demand.A fee-based research service, accessing public
and private databases worldwide; includes media tracking ser-
vices.http://www.researchondemand.com.
Sabela.Independent ad serving, tracking, and analysis. http://us.
http://www.sabela.com.
Track Star.Offers online ad tracking and reporting services to effec-
tively measure the success of online marketing efforts.
http://www.vitabella.com.
TVEyes.com.Specializes in highly automated, instant-alert media
tracking services for Internet users. http://www.tveyes.com.
Event Marketing Books
Association of National Advertisers Event Marketing Committee (1995).
Event Marketing: A Management Guide.New York: Association of
National Advertisers.
Astroff, M. T., and Abbey, J. R. (1995). Convention Sales and Services,
4th ed. Cranbury, NJ: Waterbury Press.
Baghot, R., and Nuttall, G. (1990). Sponsorship, Endorsements and Mer-
chandising: A Practical Guide.London: Waterloo.
Bergin, R., and Hempel, E. (1990). Sponsorship and the Arts: A Practical
Guide to Corporate Sponsorship of the Performing and Visual Arts.
Evanston, IL: Entertainment Resource Group.
Catherwood, D. W., and Van Kirk, R. L. (1992). The Complete Guide to
Special Event Management: Business Insights, Financial Advice, and
Successful Strategies from Ernst & Young, Advisors to the Olympics,
the Emmy Awards and the PGA Tour.New York: John Wiley & Sons.
Cohen, W. A. (1987). Developing a Winning Marketing Plan.New York:
John Wiley & Sons.
Dance, J. (1994). How to Get the Most Out of Sales Meetings.Lincoln-
wood, IL: NTC Business Books.
Davidson, J. P., and Fay, G. A. (1991). Selling to Giants: A Key to Become
a Key Supplier to Large Corporations.New York: McGraw-Hill.
Delacorte, T., Kimsey, J., and Halas, S. (1981). How to Get Free Press: A
Do-It-Yourself Guide to Promote Your Interests, Organizations or
Business.San Francisco: Harbor.
Event Marketing Books 209