Eager, B., and McCall, C. (1999). The Complete Idiot’s Guide to Online
Marketing.QUE.
Fried, K., Goldblatt, J., and Rutherford-Silvers, J. (2000). Event Market-
ing.Washington, DC: George Washington University.
Goldblatt, J. (2001). Special Events, Twenty-First Century Global Event
Management.New York: John Wiley & Sons, Inc.
Keeler, L. (1995). Cyber Marketing.AMACOM.
Jeweler, S., and Goldblatt, J. (2000). The Event Management Certificate
Program Event Sponsorship.Washington, DC: George Washington
University.
Judson, B. (1996). Net Marketing—Your Guide to Profit and Success on
the Net.Wolff New Media.
Lang, E. (2001). “Six Essential E-Mails for Registrants.” Association Meet-
ings,June.
Mack, T. (2000). “Electronic Marketing: What You Can Expect.” The Fu-
turist,March/April.
Rich, J. R. (2001). The Unofficial Guide to Marketing Your Business On-
line.Foster City, CA: IDG Books Worldwide.
Rosa, J. (1999). “E-commercials: Revolutionizing Electronic Marketing.”
Computer Reseller News,August 23.
Sterne, J. (2001). World Wide Web Marketing: Integrating the Web Into
Your Marketing Strategy.New York: John Wiley & Sons.
Ukman, L. (1999). IEG’s Complete Guide to Sponsorship.Chicago: Inter-
national Events Group.
US Web, and Bruner, R. E. (1998). Net Results: Web Marketing That
Works.New Riders.
Waldorf, J., and Rutherford-Silvers, J. (2000). The Event Management
Certificate Program Sport Event Management and Marketing.Wash-
ington, DC: George Washington University.
Whitman, D. “Exchange Links and Lure New Customers—for Free.” Net
Progress.Microsoft Central.com.
References 215