Event Marketing
HOW TO SUCCESSFULLY PROMOTE EVENTS,
FESTIVALS, CONVENTIONS, AND EXPOSITIONSLeonard H. Hoyle, CAE, CMP
JOHN WILEY & SONS, INC.9917.chfm 3/13/02 7:19 AM Page iii
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Event Marketing
HOW TO SUCCESSFULLY PROMOTE EVENTS,
FESTIVALS, CONVENTIONS, AND EXPOSITIONSJOHN WILEY & SONS, INC.9917.chfm 3/13/02 7:19 AM Page iii