Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Contents

Foreword ix

• Chapter 1 Introduction to Event Marketing Preface xi


• Chapter 2 Event Promotion, Advertising, and Public Relations


• Chapter 3 Electronic Event Marketing Strategies


• Chapter 4 Funding the Event Marketing Program
  
  
  • Events, and Expositions Chapter 5 Marketing Association Meetings, Conferences,
  
  
  
  


• Chapter 6 Marketing Corporate Meetings, Products, Services, and Events


• Chapter 7 Marketing Festivals, Fairs, and Other Special Events


• Chapter 8 Trends in Event Marketing


• AppendixA Selling Summerville’s Celebration to the Press


• AppendixB Resources
  
  
  • Media Distribution Services
  
  
  • Event Marketing Associations/Societies
  
  
  • Media Tracking Services
  
  
  • Event Marketing Books
  
  
  • Event Marketing Periodicals
  
  
  • Electronic Marketing Services
  
  
  • Facility/Venue Directories
  
  
  
  


• References


• Index