you write; your articles, short reports, and blog
posts. Once people are able to Google your
keywords and find you easily, your list will grow
organically.As your list grows, make sure to stay in touch with them
through autoresponder and broadcast emails. Start with
two or three time each week for best results.
The CAN-SPAM Act
You will want to familiarize yourself with the CAN-SPAM
Act. It was enacted by the FTC (Federal Trade
Commission) in 2003, and continues to be the law that we
all follow as we do business on the Internet. This sets the
rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have
you stop emailing them, and spells out the penalties for
any and all violations.
The CAN-SPAM Act covers any electronic mail message
which has as the primary purpose commercial
advertisement or promotion of a commercial product or
service. There is no exception for business-to-business
email, so even if you are emailing former customers or
clients to announce something new you are doing, you
must comply with this law.