Case Study #3 – Jimmy D. Brown
Jimmy has been online since the year 2000 or so, and is a
highly respected marketer. I have not met him in person,
mainly because he does not attend many live events these
days. Instead, he prefers to stay in Arkansas, where he lives
with his wife and son. He is very active with his church,
and is an avid runner and tennis player.
In 2010 Jimmy offered a particularly attractive package of
his best informational products as a hugely discounted
price. (He has now combined this with even more bonuses
for only $97 at:
http://BottomLineMarketingStrategy.com.)I knew that the people on my list would greatly benefit
from this information. Just weeks before I had purchased a
package from him that contained much of the content this
offer for more than three hundred dollars, and the quality
of the materials blew me away. I made the decision to use
my 3 x 3 x 3™ (this is where you market to your list 3 times
during a 5-7 day period and also use three different types
of communication to get your message across) and decided
to send an email to my list three times that week, to discuss
it on my next teleseminar, and to include as a bonus two
months in my mentor program.