posts, and then answer their questions and thank
them for commenting with your own comments.
- Become active on the 'Big Three' social media sites.
There are hundreds of social media sites these days,
but you will want to focus on Twitter, Facebook,
and LinkedIn for the fastest results. The most time
is spent in the setup of your profile for each site, so
decide what will work best for your schedule. You
may want to start a free account on each site this
week, and then spend time for one week each to
complete your profile. Then go back and add
followers, friends, and connections slowly, as you
would do when meeting new people in person.
Connect with me on these sites and tell me you
have read this book. That way I will have a frame of
reference to know who you are.
- Focus more on the benefits than on the features of
what you are recommending. The difference
between features and benefits can be confusing
when you are starting out. The way I learned this
was through the example of the drill and the drill
bits. No one is interested in knowing the features of
a drill. It doesn't matter what color it is, the size, or
anything else. Instead, they care about the hole they
will be able to drill with the drill bits attached.
You can think of the features as what something is ,
and the benefits as what something does. For
