You can see the paid ad at the top from a company called
Reef Pirates, as well as several paid advertisements on the
right hand side. These are people who are willing to spend
money to find prospects for their business.
The results down the left hand side are what are known as
the 'organic' results, meaning that they did not have to pay
anything to be there. You can also see that there are
1,850,000 results for this keyword phrase, making it a
good one for what we are talking about here.
If this was an area you had some passion for and had some
experience in, the market is definitely there. The next step
is to go over to the free keyword tool from Google, at:
https://adwords.google.com/select/KeywordToolExternal,
to see what those numbers look like.