Handbook of Psychology, Volume 5, Personality and Social Psychology

(John Hannent) #1
References 373

a variable has an impact on attitudes. More research is needed
on the multiple ways in which variables can influence atti-
tudes in different situations. Second, one of the most exciting
new domains of inquiry is the interplay between explicit and
implicit attitudes. For example, what is the best way to con-
ceptualize and assess implicit attitudes? Under what condi-
tions are implicit and explicit attitudes likely to guide action?
Are some attitude change processes more likely to influence
implicit attitudes, whereas others are more likely to change
explicit attitudes? Work on the topic of implicit attitudes is in
its infancy, but the next decade promises to provide more de-
finitive answers to these and other questions.

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