106 50 TOPEXECUTIVECOACHES

organization allows the weather of the day to dictate its behavior toward em-

ployees. Although the war for talent has subsided in the short-term forecast,

that will not always be the case. A turnaround will come, and the looming

skill shortage is not going to disappear. When the ship is righted and condi-

tions improve, people will pass clear judgment by voting with their feet on

how well organizations live up to the terms of the new employment contract.

Brian Tracy

Getting What You Want

M

y mission in life has been to liberate human potential by helping peo-

ple set and achieve their most important goals. The coaching I do is

designed to bring people through a rigorous analysis of defining those goals

and determining appropriate action steps. Once we’ve programmed a goal

into the superconscious mind, it works 24 hours a day generating ideas, at-

tracting the right people to our side, and activating our particular context so

that we see things we might not have seen before. The results are a won-

drous thing to behold.

I concentrate primarily on entrepreneurs, business people near the top of

their organizations, professionals such as doctors, architects and lawyers, and

top salespeople. All currently earn a minimum salary of $100,000 a year—

since that is a level, in my opinion, that indicates that a person has a strong

Br ian Tracy, Chairman of Brian Tracy International, is

one of Amer ica’s leading authorities on the development

ofhuman potential and personal effectiveness. He ad-

dresses more than 250,000 people each year on the sub-

jects of personal and professional development. He has

written 35 books and is the author/narrator of more than

300 audio and video learning programs. He can be

reached by phone at (858) 481-2977 or via the Internet

at http://www.briantracy.com.