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core strategies and projects. In the READY phase, work includes assessment,

alignment, communication, people strategies, and accountability exercises.

The FIRE phase focuses on project launch, delivery of key strategy ele-

ments, and realization of strategic targets.

Our preferred clients are ready to embrace the enterprise strategy mind-

set, and they often possess a substantial base of existing strategy work. Their

market is typically in transition with performance pressures intensifying. We

also find, quite often, that our clients have operated with excessive decen-

tralization and have taken initial steps to rebalance themselves with stronger

corporate roles. Regardless of circumstance, the ideal client anticipates con-

tinuity in leadership and sees strategic change as essential.

We measure our success primarily in traditional terms: growth rates, mar-

ket share, and financial metrics. However, we also take pride in observing

senior teams discussing and deciding strategic issues efficiently and effec-

tively. It is satisfying to witness such cohesive teamwork, especially when it

is accompanied by accelerated corporate momentum and improved morale as

clients consolidate newly won market positions.

Judy Rosenblum

C

oaching skills training has been around a long time. What’s new is the

recognition that in order for coaching to add value in an organizaton, it

must be aligned with both the culture and the business strategy. The purpose

Judy Rosenblum is an expert in developing organiza-

tional capability through organizational learning tied

to corporate strategy. Judy is currently Chief Operating

Officer of Duke Corporate Education, a private for-

profit corporation spun out by Duke University provid-

ing educational experiences that help companies link

their investments in people and knowledge development

directly to the execution of their business strategies.

Prior to joining DukeCE, she was Chief Learning Offi-

cer of the Coca Cola Company and the Vice Chairman for Learning and

Human Resources at Coopers and Lybrand. She can be reached via e-mail at

[email protected].