The Art and Practice of Leadership Coaching: 50 Top Executive Coaches Reveal Their Secrets

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56 50 TOPEXECUTIVECOACHES


THOUGHT LEADERS


Marshall Goldsmith


Changing Leadership Behavior


M


y mission is to help successful leaders achieve a positive change in be-
havior: for themselves, their people and their teams.
While I am best known as an executive coach, coaching represents only
25 percent of what I do. The remaining three-quarters of my time is spent in
teaching others (executives, high-potential leaders, human resource profes-
sionals, or university executive education participants) what I know, writing
or editing books and articles, or working in consulting networks that can pro-
vide a wide range of coaches to leaders around the world. Almost everything
that I do as a professional is related to my mission.

Our “Pay for Results” Behavioral
Coaching Approach

All of the behavioral coaches that I work with use the same general ap-
proach. We first get an agreement with our coaching clients and their man-
agers on two key variables: (1) what are the key behaviors that will make the

Marshall Goldsmith currently heads Marshall Goldsmith
Partners, a joint venture between Marshall and Katzen-
bach Partners, LLC. He frequently teaches high-potential
leaders and is on the executive education faculty at Michi-
gan and Dartmouth. His newest books are Global Leader-
ship: The Next Generationand Human Resources in the
21st Century.Amazon.com has ranked six of his books as
the “most popular” in their field. In the past two years,
Marshall’s work has been featured in a New Yorkerpro-
file, a Harvard Business Reviewinterview, and a Business Strategy Reviewcover
stor y (from the London Business School). He was featured in the Wa l l S t r e e t
Jo urnalas one of the “top 10” executive educators, in For besas one offive top
executive coaches, in Business Times(of Asia) as one of 16 major thought lead-
ers in his field, and in Fa s t Co mpanyas America’s preeminent executive coach.
Marshall’s books include The Leader of the Future(a BusinessWeek“top 15”
bestseller), The Organization of the Future(a Library Journal“Best Business
Book” award winner) and The Leadership Investment(which won a Choice
award as an “Outstanding Academic Business Book”). He can be reached via the
Internet at http://www.MarshallGoldsmith.com or by phone at (858) 759-0950.
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