172 Hahn, Schmiedinger, and Stephan
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Subphase I.1 – Preparation
In this subphase, the project manager of the development project prepares a
presentation of the idea behind a new product (e.g., machine or new series), which
contains the news and makes the differences to actual products more transparent.
After this, the project manager holds a presentation in front of leaders and
experienced employees of all departments of TAT to obtain initial feedback. This also
fosters initial discussion processes among employees and guarantees the same amount
of information to all personnel, which is highly important for motivating employees
(Davenport, 1998).
Presentation of ideas:- Participants: leaders and experienced employees of departments (selected by
heads of departments) - Responsibility: project manager and management
- Content: presentation of idea of new machine (or series), special differences to
existing machines. Technological details are not presented in detail - Goal: collecting initial feedback and initiating first discussion processes in the
company
The second important activity of this subphase is the creation of a concept
presentation, which can be done after finishing the concept subphase in the integrated
development process (Figure 3). The presentation contains the most important facts
such as technological requirements, innovations, or complex elements.
Figure 3. Concept overview