Case Studies in Knowledge Management

(Michael S) #1

6 Cooper, Nash, Phan, and Bailey


Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written


incorporating stakeholder concerns. The decision maps were used to track open issues,
options, assumptions, information sources, and resulting requirements and design
decisions. Even for a simple system such as JPL 101, the decision map quickly became
a tangled web of interactions and information that did not easily fit into single categories.
The decision maps presented in the following sections are simplified for illustration
purposes.


How Do You Deliver the Quiz?

This turned out to be the easiest question to answer. Two potential methods were
considered as shown in Figure 2. The first was to use a paper system, by sending a hard
copy to all participants. This option was quickly eliminated as too burdensome due to
the need for hand scoring of the quizzes, no ability to time-tag responses, and the
reproduction and mailing costs. This option also was contrary to the KM requirement
to promote exploration of the intranet.
The second option was to use a Web-based delivery mechanism via the JPL internal
intranet. In addition to being the area of expertise for our team members, this option
eliminated the negatives from the first option and contributed to a reasonable definition
of our participants. After making this decision, the team immediately began prototyping
activities so that we would have a system to experiment on during the rest of the
assessment period.


Who are the Participants?

The delivery mechanism decision effectively limited participation to those who had
routine access to the JPL intranet. Four categories of potential participants were
identified based on the derived requirement that participants have a JPL-issued badge
and identification number: current JPL employees, current JPL contractors, JPL retirees,
and others resident at JPL but not falling into the previous categories. From within these
categories, several issues were identified:


How to determine the
winner(s)?

What should the quiz
look like?

How to deliver the
quiz?
Who are the
Participants?

What is the prize?


Goals:


  • Learning about organization

  • Boundary spanning

  • Promote intranet resources


Constraints:


  • Timeframe of 40th anniversary

  • Minimize implementation cost


Key Questions:


Is a
contest
feasible?

Figure 1. High level decision map

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