this point is preclude the expenditure of additional resources
and money on problems that have no reasonable solution.
Second, Identify the Optimum Solution
Once you fully understand the need and establish that satisfying
the need is justifiable and feasible, you’re ready to determine
the best way to satisfy that need. Although I’m using the term
“you,” proper execution of this step really requires the input of
many individuals. If you’re fortunate enough to be involved at
this stage of the project’s evolution (remember, Brad was not!),
you should be actively working toward building a team that can
work with you from this point on.
Identifying Alternative Solutions
The process of identifying the optimal way to satisfy the project
requirements begins with generating a list of potential solutions.
This process can be greatly enhanced in the following ways:
- Do it in a team environment.
- Include subject matter experts and stakeholders as
appropriate. - Use brainstorming techniques.
- Limit further development to only reasonable alternatives.
58 Project Management
Brainstorming
Brainstorming is a group-oriented technique that involves
the spontaneous contribution of ideas from all members of a
team or group. Ground rules for conducting a productive brainstorming
session include the following:- Stress the quantity of ideas vs. quality.
- Encourage every member of the group to contribute any and all ideas.
- Do not be concerned with reasonableness or feasibility initially.
- Do not criticize, judge or evaluate contributions until you are done.
- Encourage the practice of combining or modifying ideas already
identified.