Historical Abstracts

(^12) Webb, D. J., Green, C. L. & Brashear, T. G. 2000. Development and validation of
scales to measure attitudes influencing monetary donations to charitable
organizations. Journal of the Academy of Marketing Science, 28(2): 299–309.
(^13) Ellen, P. S., Mohr, L. A. & Webb, D. J. 2000. Charitable programs and the retailer: do
they mix? Journal of Retailing, 76(3): 393-406.
(^14) Simonin, B. L. & Ruth, J. A. 1998. Is a company known by the company it keeps?
Assessing the spillover effects of brand alliances on consumer brand attitudes. Journal
of Marketing Research, 35, 30-42.
(^15) Folse, J. A. G., Niedrich, R. W. & Grau, S. L. 2010. Cause-related marketing: the
effects of purchase quantity and firm donation amount on consumer inferences and
participation intentions. Journal of Retailing, 86(4): 295-309.
(^16) Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. & Tatham, R. L. 2006.
Multivariate Data Analysis (6th ed.).Pearson Education Inc: Upper Saddle River, N.J.