Gokul Bhandari
Assistant Professor, University of Windsor, Canada.Determinants of Individuals’ Intention for
Online Investing
We hypothesize a structural model having interaction among
individuals’ demographic factors, self-efficacy, financial orientation,
and personality traits. We find that individuals’ money attitudes drive
their online investing expectancy, which then influence their intention
to engage in online investing in future. A high correlation between
individuals’ money attitudes and financial orientation is also observed.
Financial orientation was measured with their propensity for financial
planning, and interest for financial information. The participants'
gender, general self-efficacy, and computer anxiety, when used as
control variables, did not significantly change these results. The data for
this study came from an online survey conducted among staff, faculty,
and students in a North American University (N= 110) and was
analyzed with AMOS 19, a Structural Equation Modeling (SEM) based
software. Financial support for this research was provided by the Social
Sciences and Humanities Research Council of Canada (SSHRC).