Historical Abstracts
- Adoption of Online Grocery Shopping in South Africa
Geoffrey Bick & Khalid Maal
- How Young French Consumers Perceive and Define the Luxury
Experience: An Exploratory Study
Mouna Bounaouas & Candy Kolenc
- Does Colour Influence SME Brand Building?
An Exploration of SME Brands
Edgar Centeno
- Is Social Breaking-Up Hard to Do?
Alan Charlesworth
- Market Development Strategy and Global Wellbeing:
Learning from the Low-income Consumer Segment in Eastern Europe
and Central Asia
Mee-Shew Cheung
- European Study of Brand Equity
George Christodoulides & Cleopatra Veloutsou
- Portrayal of Mother in Turkish Print Advertising
Hatice Dogan Sudas, Serap Cabuk & Deniz Zeren
- Psychological and Behavioural Effects Triggered by Participation and
Promotional Games
Marc Du Peloux & Eric Lombardot
- Understanding the Information Search Activities with Regards to Fair
Trade Shoppers’ Involvement:
A Qualitative Study in the United Kingdom
Claire Garcia
- Services Brand Personality’s Impact on Customers’ Brand
Relationship
Nabil Ghantous
- Consumers’ View of CSR in Indian – Creating Grassroots Knowledge
for Multinationals
Shruti Gupta
- The Influence of Consumer Attitude in Cause-Related Marketing:
A Structural Equation Model
Debbie Human
- The Strategic Collaboration Adaptation between Travel Agencies
Edward Ku, Fei-Hung Chen & Ming-Yi Huang
- The Mediating Effect of Unlearning in the Relationship between
Internal Marketing, Innovation and Performance in Knowledge
Intensive Business Services
Jose Angel Lopez Sanchez, Celina Gonzalez Mieres & Maria Leticia Santos
Vijande
- Do Consumers Read Terms of Service Agreements When Installing
Software: An Empirical Analysis
Thomas Maronick
- Customer Loyalty towards Student Small and Medium Sized
Enterprises (SMEs) in Southern Thailand
Nik Kamariah NikMat & Poonsook Thatchaopas
- Intellectual Property Rights: Their Development, Protection, and
Orderly Transfer in the Twenty-First Century World (With Particular
Emphasis on Emerging Nations)
Thomas O’Connor & Clifford Koen
- The Renaissance of Commandaria - An Environmental Descriptive
Analysis for Achieving a Competitive Advantage
Demetris Pavlides, Demetris Vrontis & Alkis Thrassou
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