Historical Abstracts
- An Investigation of the Effectiveness of Marketing Promotions
Involving Uncertainty
Michael Tsiros & Juliano Laran
- The Study on Antecedents of Customer Satisfaction from
Interpersonal Emotional Contagion Perspective
Cedric Hsi-Jui Wu & Hung-Jen Li
- Ethics, Sustainability, and Corporate Social Responsibility in
Canadian Undergraduate Business Curricula
Walter Wymer & Sharyn Rundle-Thiele
- The New Bureaucracy is Mobile: mBURO (eBURO-2-mBURO)
Adela Zifceac & Mlesnita Radu-Adrian
- Measuring the Influence of Third-Party Product Tests on Product
Choice Behaviour
Wolfgang Ziniel
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