Historical Abstracts

(Chris Devlin) #1

  1. An Investigation of the Effectiveness of Marketing Promotions
    Involving Uncertainty
    Michael Tsiros & Juliano Laran

  2. The Study on Antecedents of Customer Satisfaction from
    Interpersonal Emotional Contagion Perspective
    Cedric Hsi-Jui Wu & Hung-Jen Li

  3. Ethics, Sustainability, and Corporate Social Responsibility in
    Canadian Undergraduate Business Curricula
    Walter Wymer & Sharyn Rundle-Thiele

  4. The New Bureaucracy is Mobile: mBURO (eBURO-2-mBURO)
    Adela Zifceac & Mlesnita Radu-Adrian

  5. Measuring the Influence of Third-Party Product Tests on Product
    Choice Behaviour
    Wolfgang Ziniel


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