Chapter 56GOODWILL Is Your SUCCESS
INSURANCE
You insure your life, health, income, property
and just about everything valuable, the loss of which
would be a disaster to you and your family. You wisely
add insurance as necessary.
But do you, just as prudently, acquire suc-
CESS INSURANCE? And do you constantly add to your
SUCCESS INSURANCE?
Success Insurance is usually called by a more
familiar name ... GOODWILL.
Just because the concept of goodwill is famil-
iar, do not pass it by lightly. Goodwill may be or may
become one of your most valuable assets. In addition to
its many other satisfactions, goodwill has a very high
monetary value. In the sale or merger of businesses, their
goodwill has a definite dollars-and-cents value which, in
many transactions, amounts to millions of dollars.