all business relationships. It not only makes people like
you, but it makes them respond by helping you because
you have made it clear that you will help them.
(3) Frequently praise your family and friends.
They will think you are wonderful and be eager to be with
you. Why? I can't say it better than William James, "The
deepest principle in human nature is the craving to be
appreciated." Fulfill that craving with sincere praise and
everybody will be eager to be with you.
( 4) You, with your wonder-drug-praise-will
spread happiness wherever you go. That, by HOW, should
be self-evident. If it isn't, just try praise-everywhere-for
just one week!
( 5) When giving your wonder-drug-praise-
you will get enough of it on yourself to make you happy,
successful, popular and rich. That is because, when you
turn the spotlight on others, the reflected glow illuminates
you more than if you had tried to hold the spotlight on
yourself. And, finally, praising others will give you the
mental attitude necessary for success in life. As psychol-
ogist Dr. Walter Scott, President of Northwestern Univer-
sity, said, "Success or failure is caused more by mental
attitudes than by mental capacities."
PRAISE is a form of giving. It is not only "more
blessed to give than to receive", as the Bible tells us-but
it is necessary to give-in orde1· to receive, as life has an
insistent way of reminding us.
So give the most desired gift of all. Give the
gift that satisfies the. "craving to be appreciated".
Give your own wonder-drug: PRAISE!