responsible use of resources’. These purposes are analysed as
follows:
Providing direction
■ Develop a vision for the future.
■ Gain commitment and provide leadership.
■ Provide governance – comply with values, ethical and legal
frameworks and manage risks in line with shared goals.
Facilitating change
■ Lead innovations.
■ Manage change.
Achieving results
■ Lead the business to achieve goals and objectives.
■ Lead operations to achieve specific results.
■ Lead projects to achieve specified results.
Meeting customer needs
■ Promote products and/or services to customers.
■ Obtain contracts to supply products and/or services.
■ Deliver products and/or services to customers.
■ Solve problems for customers.
■ Assure the quality of products and/or services.
Working with people
■ Build relationships.
■ Develop networks and partnerships.
■ Manage people.
Using resources
■ Manage financial resources.
■ Procure products and/or services.
■ Manage physical resources and technology.
■ Manage information and knowledge.
4 How to be an Even Better Manager